We’re seeking an Email/ Web Marketing Executive (holding 2 – 3 years of experience) to find and screen potential customers who can benefit from our tech services. An ideal candidate will be responsible for managing and executing email/ web marketing campaigns developing personalization, maximizing sales and customer engagement as well as email innovation. The ideal candidate shall be a highly motivated individual with a proven record of success.
Looking for a Candidate:
- who can bring previous experience in an email marketing role, including experience in building subscriber lists.
- Every potential customer is an opportunity for you to boost top-line revenue growth and customer acquisition levels.
- Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets.
- Use personalization to improve email performance.
- You will create truly engaging and inspiring content for tech shops.
- Create various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.
- Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
- Work in a team with designers and copywriters to optimize email creative and template structure based on best practices.
- Produce and execute all emails, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
- Monitoring deep analytics and performing actions based on them.
- Managing deliverability, inbox rate and reputation of domains and IP’s.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Job Type: Full-time
Application Question(s):
- Total Experience in Email/ Web Marketing field?
- Reason to switch your current employer?
- Name of the CRMs you've worked for or you've hands on experience on it?
- Current & Expected Salary?
